Loneliness can be seen as a solely emotional or social issue – but it is important to recognise the impact it has far beyond our personal lives.
During this year’s Loneliness Awareness Week, we are reminded that isolation can quietly influence the way we make decisions, including those related to our finances. Whether this be impulse spending, avoiding key conversations about money, or struggling to navigate life transitions alone, loneliness can undermine sound judgment and lead to financial vulnerability.
This week creates an opportunity for us to reflect on how our advisers work towards fostering meaningful relationships with our clients to be that source of practical guidance, as well as steady reassurance. We heard from our advisers Michael, and Sarah, as to how they have supported and assisted some of our clients with dealing with the impacts of loneliness.
Sarah's client story
“A previous client of mine was going through a particularly difficult divorce. We had formed a close relationship given what she was going through at the time. The client moved towns a few hours away and needed some help with planning. Given that I am a very ‘face to face’ adviser, I went to visit her and stopped with her for the night and spent the next day out walking.
I was happy to provide the quality support that she needed. It can mean so much for a client that is going through a difficult time to see a familiar face that they trust and that can offer them the help they need.”
Michael's client story
"When you've shared a life with a partner for longer than you can remember, you naturally settle into different roles - social secretary, holiday planner, decorator, chef, and manager of household finances. You build a system that works, without thinking much about it. But when the worst happens, suddenly everything changes. On top of grief, there’s the overwhelming task of stepping into roles you haven't handled for years.
Coping with loneliness after losing a spouse is a deeply personal and challenging process. Prioritising self-care and seeking support is essential. From nurturing emotional and physical health to building new connections, small steps can make a big difference.
Over the past 12 months, I’ve worked with three widows who have been thrust into this position. While emotional healing is its own journey, I know I can help on the financial side - providing clarity and confidence as you navigate this new chapter. Understanding what you have and how to use it to meet your goals can bring reassurance at a time when so much feels uncertain.
One of these women shared this in an email: ‘Please pass on my thanks to Michael for all his good work and kindness -finance and numbers do my head in, and I am so pleased he has been such a help.’ Her words remind me that practical support can bring real comfort."
At Beacon Wealth Management, we recognise that building financial security is about empowering our clients to feel confident, connected and supported in their choices – it is not just about the numbers.